Maple syrup advertising capmaign
In this group project my main role was an Art Director.
We were coolaborating with photographers. My goal was to create a concept for the campaign, after footage was done, i also came up with teglines and worked with final production, such as finging fonts and text placement
Executions
Problem to be solved
We need to show that even a $12 syrup can feel like a ritual more than a condiment
Big idea to solve the problem
We flip the usual view of syrup
from breakfast topping → to crafted Canadian luxury
By showing it through the lens of whiskey culture:
rich light, ritual, glass, pour
We will make people see something familiar as something special.
The idea is simple:
when you treat it differently,
you taste it differently.
“Treat maple syrup like it deserves it.”
Colour palette / environment
Deep amber, black, gold,and cream tones
Lighting is warm, cinematic glow with amber highlights that mirror syrup’s natural hue
Background materials may be wood grain, brushedmetal, soft textiles, silk, pearls
Product styling
We wanted the product to feel elevated and intentional.
Clean, rich, and cinematic not styled to look pretty, but to feel crafted.
Every shot should remind people this isn’t just syrup.
It’s something worth slowing down for.
AI generated reference
Rough images
Final descision
This is our team
I want to thank all members for effective collaborative work and smooth process
