Poster for event
Sabrina Carpenter’s concert

This project is about exploring typography. I didn’t use any pictures or images on purpose. Everything was done in InDesign and Illustrator only.

Execution

Research and analysis of the performer’s style

Similar event posters

“Hollywood 50’s”

The colour palette is nude with accent pink and blue colous

Typography is giving old 50’s style
There is a cursive script and old serif font

  • Retro glamour with a classic, show-likeatmosphere

  • Playful and flirty, but still polished and premium

  • Strong fashion and pop culture influence, not indie or grunge

  • Light nude, pink, and blue palette sets a clean, stylish tone

  • Overall look feels modern andelegant

Overall mood

Audience

  • Primarily Gen Z/younger Millennial girls

  • Active concer t-goers and pop fans

  • People drawn to fashion-inspired, polished visuals that feel glamorous and modern

  • Expect a playful, flir ty vibe that matches Sabrina Carpenter’s image

*They value designs that balance personality with readability, making the poster both eye-catching and functional

Typefaces trial

Sketches

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